TELEMARKETING

THE REFORM OF THE OPPOSITION REGISTER APPROVED BY THE COUNCIL OF MINISTERS: END OF “TELEMARKETING”?
The Council of Ministers has just approved a Regulation aimed at reforming the Registry of Oppositions to commercial calls, adopting the observations of the Privacy Guarantor.
The R.P.O., which came into force back in 2011, has always been the object of negative opinions for its lack of practical usefulness: here is that the reform in question introduces two innovations that, finally, connote this tool of great effectiveness.
First, the object of opposition will no longer be just unwanted calls made through an operator, but also those through the use of automated systems.
Registration in the R.P.O., which will entail, among other things, the contextual revocation of previous consents given, will also make it possible to block the calls in question also on mobile numbers, which until now have been paradoxically excluded from the text of the law.
Therefore, a “buffer period” of approximately six months is starting from these days, in order to allow all those who make commercial calls to adapt to the reform, i.e. to adopt all the measures aimed at periodically consulting the R.P.O.